For B-Reel Berlin I directed and produced a great interactive 360° Project. On the right you can see the Casestudie.
McDonalds Germany is revolutionizing its business with the restaurant of the Future project. B-Reel was asked to bring the concept to life for over 600 visitors at the same time at their annual franchise Nehmer-Meeting on 9 October 2015. To give franchisees the feeling of freely exploring their future restaurant, we wrote a non – linear storyline enabling them to walk around like actual guests.
B-Reel created the VR experience from scratch and designed and developed everything from the virtual reality app, to the design of the Google Cardboard headset.
Director / Producer: Veith Michel
Agency: B-Reel GmbH / Berlin
Digital Producer: Dele Momoh
Camera: Eric Fassbender
Mobile app: Finwe Ltd
360 video and post production: FinCloud Ltd
Colorgrading: Celluloid - Juan Galva